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Black and white vector drawing of flower in a cup.

The Botanical Coffee Bar

This project explores two distinct ideas developed for the same food truck concept. As a mobile cafe serving specialty drinks and unique plants, the variations in design allow for multiple purposes and visual identities.

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Each direction responds to different values and audience goals, offering the business flexibility for their brand. ​Focusing on the logo, these designs can easily be incorporated for printed products, labels, web design, and social media marketing. 

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Made with Figma, Canva, Photoshop and Procreate

Black and white vector drawing of steam in the shape of a flower rising from a cup.

Direction A:
Organic and Hand-Drawn

  • Earthy color palette

  • Textural, illustrative elements

  • Emphasizes craft, sustainability, and a personal touch

A version of a business card, with a whispy drawing as the logo.
Versions of vector drawings with plants rising from a coffee cup.
Versions of vector drawings with plants rising from a coffee cup.
Versions of vector drawings with plants rising from a coffee cup.
Versions of vector drawings with plants rising from a coffee cup.
A business card with contact details.
A mockup of the brand logo in color with a coffee menu listed.
A photo mockup for store signage of the brand logo in color.
A photo mockup of a menu design.
A photo mockup with a business card design.
This organic, hand-drawn style is carried through a range of print materials on recycled paper, supporting the brand’s focus on sustainability.

The design works in both color and soft black and is ideal for menus, banners, and relaxed, inviting social media graphics.
A GIF of the logo, including a cup of coffee, with steam blossoming into the shape of a flower.
A photo mockup of a social media post with the brand icon.
Versions of vector drawings with plants rising from a coffee cup.
Versions of vector drawings with plants rising from a coffee cup.
Versions of vector drawings with plants rising from a coffee cup.
Versions of vector drawings with plants rising from a coffee cup.

Direction B: 
Clean and Modern

  • Flat, minimal design

  • Bold, readable forms

  • Ideal for high-traffic environments and fast recognition

A photo mockup with a business card design.
A version of a business card, with a modern vector drawing as the logo.
A business card with contact details.
This clean, modern direction focuses on bold color, simple forms, and playful details, including coffee bean embellishments that add character without overwhelming the design.

These flexible variations work well in black and white, or with customizable color palettes, all built from a single core design. It’s well suited for business cards, printed products for customers and staff, and eye-catching social media use.
Additional versions of the brand logo, with sizing and placement of the company name.
Additional versions of the brand logo, with sizing and placement of the company name.
A photo mockup of the logo on a coffee cup under an espresso machine.
A photo mockup of a t-shirt with the brand logo on it.
A photo mockup of packaging for coffee beans with the brand logo on it.
A photo mockup of the logo on a to-go coffee cup.
A photo mockup a online ordering page, for coffee beans with the brand logo on the packaging.
A GIF of the logo, including a cup of coffee, embellished with a blossoming flower, and the full name brand displayed.
Be sure to check out the Botanical Coffee Bar! 
Go!
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