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An illustration for the logo, with layered circular forms creating the closeup of a toucan.

YouCan 

Created for a social media based, mental health coach, this branding project explores a soothing, supportive visual language designed to encourage reflection and emotional well-being. Soft color palettes and a playful illustrated character work together to deliver thoughtful quotes and quiet encouragement across social platforms. The identity is intentionally gentle and accessible, offering moments of calm, reassurance, and positivity within everyday digital spaces.

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Made with Canva, Procreate, and Photoshop

Brief: 

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  • Gentle, Calming Color Palette 
  • Playful Character
  • Flat, minimal design
  • Print and Social Applications
Multiple versions of the logo for formatting design.
Developed as a visual play on words, the YouCan Toucan serves as a friendly and approachable character that embodies the brand’s message of quiet encouragement. Designed with simplicity and versatility in mind, the character can extend beyond social media into print, app design, and broader brand storytelling. Its recognizability supports long-term growth while helping the brand reach and support a wider audience.
An illustration for the logo, with layered circular forms creating the closeup of a toucan.
A version of the business card with the logo and a mint green background.
A version of the business card with contact information.
A photo mockup of the business cards, displaying the front and back.
An illustration for a social media post with the brand icon and supportive statements.
A photo mockup of a social media post with the brand icon and supportive statements.
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